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A Final Word About Minimalist Logos

I’ve been rambling about this topic for a while, but this post will be my final word – for now. I’ve made it very clear that I’m in favor of minimalist logos in my past posts. I like how they can be simple and practical and easily recognizable.

That being said, I believe that the most interesting thing about design is that there’s no blueprint and you can always be creative. Design rules are often broken – and can work really well!

Sometimes being minimalist just doesn’t work for the kind of project you’re working on, or maybe there’s not even a reason to follow a simpler approach. It all comes to having a good idea . Grab it before it vanishes away!

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Minimalist Logos (or A Short Title to Match the New Design Trend While Annoyingly Using Parenthesis to Make the Title Longer Than Necessary)

I’ll be honest: I’m a fan of minimalist movement in design as much as I’m a sucker for negative space, which is a lot. Shoot me. But, as a Designer, I have to consider the viability of reproducing logos in multiple sizes, materials, and conditions, while also being time efficient and creating something that looks unique for the client.

The realistic feeling of older maximalist, detailed logos can be eye-catching and fun when on a website, but work terribly if not printed in the most favorable conditions and are hard to break down into simple and recognizable color palette and shapes.

Most efficient logos have easily recognizable shapes, are descrpitive of what the company does or the company’s name, and are easy to reproduce in different sizes without losing details.

I think that we have a hard time saying goodbye to maximalist logos because they’re the last grasp we have of the 2000s, a time when technology felt promising and we weren’t doomed to run around looking for outlets to charge our smartphones. But, as much as people will complain, it is time to move on and embrace new trends – we already do it with TikTok, why not with logos as well?